Club News

West Adelaide and New Balance sign apparel partnership

The West Adelaide Football Club proudly welcomes leading sportswear manufacturer New Balance and Belgravia as our Official Apparel Partner.

West Adelaide CEO Ben Hopkins said the Club was excited for a new partnership with the international apparel leader.

“New Balance is known for its quality products and we are proud to partner with them for the next two years.”

“Sporting organisations including Porto FC, the English and South African Cricket Teams partner with New Balance, so for West Adelaide to be part of the New Balance global family is a great move for the club,” Hopkins said.

“We are also excited to share with our members and supporters our new online shop with our new merchandise range which will launch before Christmas.”

Belgravia General Manager Joe Siciliano said, ‘Belgravia Sports Apparel (BSA) is thrilled to facilitate the delivery of the apparel partnership between  New Balance and West Adelaide Football Club.

“Our elite teamwear collaboration with world leading global brand New Balance enables us to partner with sporting organisations striving for greatness.“

“We have been extremely impressed with West Adelaide’s strong determination to be an elite SANFL Club and welcome the opportunity to partner with them.”

“We look forward to working with the West Adelaide players, staff and members in growing our presence throughout South Australia.”