Brad Gotch named as senior coach

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The West Adelaide Football Club is excited to confirm the appointment of Brad Gotch as its new Senior Coach for the next two years.

Brad joins the Bloods from the Collingwood Football Club, where he was the Academy Coach and Coach Education Manager.

Prior to his time at Collingwood, Brad coached Williamstown to a VFL premiership  and also led South Adelaide FC to a preliminary final appearance in his first year in charge (2014). His extensive experience across AFL and state league football will be an asset for the Club as we look to further develop the playing group in 2021 and beyond. With a proven track record of creating and developing high performance cultures,  Brad is an exceptional leader and highly regarded across the football industry.

Prior to his accomplished coaching career, Brad played 43 games for Fitzroy and 53 for St Kilda in the VFL/AFL as well as 11 games for Port Adelaide Magpies in the SANFL.

Gotch said, “Thanks to the West Adelaide football club for having the confidence in me to lead the club for the next two years and I am super excited about getting started especially to meet the playing group and staff as quick as humanly possible.”

“The whole interview process was as professional as I have experienced and the passion shown by all was enough to convince me that this role was the fit for me!

“I can’t wait to get started & to the supporters get behind the club as I can see exciting times ahead.”

CEO Ben Hopkins said “Brad’s coaching record speaks for itself. Having led strong programs both in the SANFL and interstate we saw him as a strong candidate for the role straight away and he confirmed that with the way he conducted himself throughout the process.”

“He brings a wealth of knowledge and experience which can only help us in our quest to continually improve our football club. His energy and enthusiasm for the role was evident from the moment we engaged with him and we’re excited about him leading our group into 2021.”