Position Vacant – Women’s Senior Coach

Women’s Senior Coach

West Adelaide Football Club


Sport & Recreation


Honorary Position


Applications close at 6pm Monday 13th June 2022



West Adelaide Football Club has a proud history dating back to the 1892 and some of the greatest names in SA football history have played for the Bloods. The club has produced 16 Magarey Medal winners (including 3 Female Winners), over 150 State Players and over 150 WAFC players (including 5 females) being drafted into the AFL system.

We are determined to build the highest of performance cultures and aspire to have the best football program in the SANFL for both our Male and Female athletes. West Adelaide Football Club has been, and will continue to be a place where players can become the best athlete they can be and be given the best opportunity to strive towards the next level.

The West Adelaide Football Club is seeking a new Women’s Senior Coach to join the team for Season 2023 and beyond. Available for an immediate start, the role is a fantastic opportunity for the right candidate to make their mark in the female football industry.

Job Description | Women’s Senior Coach

Role: SANFLW Senior Coach
Engagement: Volunteer (Honorary Position)
Our Purpose:

‘United in our Pursuit of Premiership Success’


The SANFLW Coach will be directly responsible for the Club’s SANFLW

Football program, coaching the league team, developing a modern Game Style, Coaching

Strategy and contribute to the entire coaching department including the development team


 Responsible for:

• Developing Club’s SANFLW coaching strategy

• Overall coaching of players and coaching staff and implementing game plan effectively

• Developing a culture within the current club values

• Contributing to a High Performance Program with our High Performance Manager

• Relationship Management

• SANFLW List Management

• Promoting the Club and its brand


Key Relationships/Interactions

Reports to: Football Manager & Female Football Manager



·         Board

·         Chief Executive Officer

·         Football Manager

·         Female Football Manager

·         Coaching Department

·         Players

·         High Performance Manager

·         High Performance Team

·         Media & Communications Department

·         Corporate & Stakeholders Department

·         Venue Manager

·         Board



  • Members and fans
  • Sponsors
  • SANFLW Clubs
  • AFL Clubs
  • Media outlets
  • Local Clubs
  • Community stakeholders




Key Areas of Responsibility

Football and Coaching Strategy

Key Tasks:

• Responsible for leading the development and implementation of the Club’s SANFLW Football & Coaching Strategy

• Develop and implement game plan capable of winning SANFLW Premierships

• Manage the Coaching Program via effective implementation of;

• Match Day program

• Match Committee

• Match reviews

• Player & Coach development

• Lead and manage initiatives that result in the effective list management of all senior listed players

• Football Committee

• Recruiting Committee

• Oversee analysis

• Assist with Talent Development programs to ensure correct identification and development is occurring within WAFC zones

• Work with the Female Football Manager & Talent Manager to ensure our talent pathways are providing opportunity for players to develop for senior women’s football

• Assist with the conduct and implementation of coaching programs with affiliated leagues

• Working in conjunction with the club’s High Performance Manager to make this a High Performance Athlete environment


Relationship Management

 Key Tasks:

 Develop high level and productive relationships with

• Players

• Coaching Department

• CEO & Board

• Football and Talent Managers

• Affiliate Clubs


• Commercial team

• Commercial Partners

• Members


Develop a Culture within the current club values

  • Demonstrating this through behaviours and principles


Prepare and publish a balanced program to address the procedures that will enhance;

  • The player’s personal Technical Skills
  • The player’s Game Sense (technical skill performance and decision making)
  • The player’s personal Physiological & Psychological well-being within a team in a high performance environment


Planning and implementing training

  • Preparation, communication & implementation of training
  • Ensure the program reflects an appropriate lifestyle balance
  • Individual player development & education
  • Team education
  • Team strategies & team rules


Match day operations / functions

  • Delivering game day plan
  • Team strategies & team rules implemented
  • Ensure appropriate roles/structures are in place for assistant coaches
  • Ensure the style of game played reflects an overall club theme & is progressive with the modern game


Information and communication management

  • Provide player verbal and/or written feedback
  • Appropriate instructions to players at training, pre, during & post matches
  • Deliver video analysis post-match. (when available)


Talent identification / selection.

  • Liaise with senior coaching staff
  • Conduct weekly selection meeting
  • Regular list management meetings


Human resource management.

  • Assist in the recruitment of Assistant Coaches and other professional staff (using appropriate requirements)
  • Clearly demonstrate preferred staff structures
  • Encouragement of staff integration & development
  • Demonstrate leadership/feedback to all coaches relevant to their roles



  • Provide information and feedback to players about their performances, development & directions

Promote the Club and its Brand

·         Be the face of the club as directed by CEO, Board or Football Manager in relation to communicating with commercial partners, members and fans of the Club

·         Assist with the communication plan across all channels including digital, social and PR

·         Assist with the Clubs community programs and initiatives as directed


Person Specification

·         Comprehensive knowledge of Australia rules football and coaching including the identification of trends in the game and/or other like elite sports with regard to innovation, best practice and general development

·         Leadership and advanced organisational skills

·         Exposure to development programs

·         Highly developed verbal and written communication skills

·         Demonstrates ability to identify and foster talent

·         Information Management skills

·         Stakeholder Engagement skills


Skills Abilities

 ·         High level of coaching and technical skills aptitude

·         Ability to lead, coach, mentor and motivate others

·         High level of communication skills

·         Public presentation skills are essential

·         Ability to plan, organise and manage time efficiently

·         Advanced computer application skills


Personal Attributes

 •    Self-starting and self-reliant

•    Self-belief and confidence

•    Resilience and stress tolerance

•    Approachable and consistent

•    Strong work ethic and strong values

•    Flexible and adaptable

•    Goal-orientated

•    High level of initiative

•    Exceptional communicator, teacher and motivator

•    Professional personal appearance

•    Open & Honest

•    Balanced perspective


Mandatory Qualifications

·         AFL Level 2 coach accreditation (or willingness to obtain)

·         DHS Working with Children Check (or DCSI Check if issued in last 3 years)


Please contact Wayne Siekman for any questions regarding the role

Wayne Siekman | wayne.siekman@westadelaidefc.com.au